If you want people to join your multifamily syndications, you will need to provide a stellar presentation. The way you pitch your investment idea determines how you’re going to expand your syndication business. Engaging potential investors the right way allows you to grow your investor base.
In this sense, it’s important to present your business idea in a less complicated way. You would want to attract investors, including those who haven’t engaged in multifamily real estate before. With that said, you should be able to make your presentation appealing to just about anyone interested.
This would involve identifying the information you want to include and the structure of the presentation itself. Not only that, but you will also need to know how the presentation should be delivered to potential investors.
Let me give you some tips on how to perform well on each aspect of a stellar presentation:
Maximize the tools you have
Whether you use PowerPoint or other software for your presentations, you will need to create very attractive presentations. After all, people retain 50% of what they see, so it’s best to create presentations that have the right amount of visual elements. On the other hand, using too many graphics in your presentation can only clutter up the message you’re trying to deliver.
As much as possible, you would want to provide each slide with enough white space so that your text can stand out. You would also want to use a color scheme that best reflects your syndication’s identity. This will make it easier for your investors to recognize you wherever they go.
Include the necessary information
A stellar presentation has to include all the relevant data you need to help investors make the right choice. The most essential pieces of information you will need to include should cover the benefits of the deal. You should also include illustrations and calculations. These will help potential investors understand concepts such as “Cap rate” and “NOI.”
I have always been a systems guy. With that being said, I am always interested on how to make things much simpler. That is why when I show investors how to make calculations, I will always use examples from my previous ventures in multifamily investing. This allows me to give investors a simpler and less hectic way to understand difficult concepts. I also like to use actual numbers and ratios from my previous investments so as to provide my presentation with enough concrete data.
Leverage emotions and urgency
If you would ask me, placing an emotional prompt in your presentation is useful. Your potential business partners would respond favorably to the benefits you point out. For this, you will have to learn the stories of each person you encounter. You can also try to invite their friends and family members to join in. Having them around during the discussion can help potential investors make an important decision. Just remember to include an effective call-to-action that encourages investors to sign up as syndication investors.
Practice your speech
To be honest, I am a very shy person – at least, back when I was still studying for my masters. degree. Nonetheless, I am quite surprised by the fact that I have come this far in my journey across the real estate sector. With every syndication I set up, my communication skills are getting a lot better.
Indeed, many people struggle with public speaking, but it’s an important part of forming valuable relationships and dispersing relevant knowledge to those who need it the most. You can increase the effectiveness of your speech by maintaining eye contact with your audience and using gestures to give more emphasis to certain ideas or talking points. You also need to show some enthusiasm when talking in front. Your presentation gets its power from how you project yourself verbally and visually.
It’s always a good idea to practice your speech. You can start by rehearsing in front of a mirror. This gives you a better view of how you would look like when you’re giving a stellar presentation. After that, you can rehearse in front of your friends or family members who can act as potential investors. I joined Toastmasters for a few years in the beginning and that helped a lot in practicing speeches in front of peers.
I hope that these tips will give you an idea of how to create highly engaging presentations. Did I miss another important tip from this list? Let’s talk about it in the comments below.